Types of Digital Content

There is Marketing content and especially digital content that you can use to move your prospects down the sales funnel. Research shows that you need to engage, inspire, educate and sell to your prospects. Make sure they know who you are, what you do, that you care about, and how to buy from you.

Your website should be the base of your content and your social media is the active, dynamic demonstration of your content via video, words, links, images, and more.

Secondly, having an active social media presence that produces engagement with your customers through providing quality content improves your business’s brand recognition, customer loyalty, and trust. Let us create engaging content that will have customers liking, commenting, and most importantly sharing about why they are committed to and enjoy your products, services, and people.

Engage

Do you know what keeps your customers up at night? What business problem they are trying to solve? Do you address that in your content? You need to.

Inspire

Everyone wants a reason to get up in the morning and do a great job. Do you know what inspires your top clients? Is it numbers? Beauty? Business wisdom? You can serve that type of content up in your content and inspire them to connect with you online.

Educate

Do you have teams of experts that can solve your client’s problems?  How does your client know that?
The informative, educational content on Social Media informs your potential customers about what you offer, why it will fulfill your customers’ pain points or needs, and lets them know who you are as a brand and as a business owner, the face behind the brand. Part of the funnel is informing your customer of these things, and this is what Beyond Brand Collective will provide when you hire us for your Social Media Marketing.

Branding

It’s okay to communicate what is uniquely you. Your company’s passions, approach and a teaser of your special sauce.

What is your brand personality?

Recognition of your brand and company name is important in allowing your customer to know who your company is, what you represent, what you offer, and how you stand out from the competition. We can make you stand out and be recognized through consistent, well-created social media posts that attract those potential customers.