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Form Optimization: Start Courting Your Prospects

Form Optimization: Start Courting Your Prospects

by Jennifer Norene | Oct 19, 2016 | Campaign Metrics, Content Marketing, Direct Response, Email Marketing, Online Lead Generation, Web Site Optimization

Form Optimization Matters I am remembering that happy morning when my web developer showed me the 27% increase in traffic to lead form completes from one small change we made to our form.Yes, our silly form. Amazing. We all (digital marketers, I should say) spend so...

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