Facebook advertising is a powerful means of hyper targeting your business advertising. It can be very effective for small businesses with limited ad budget. Unfortunately it can be very complicated to set up and work with on an ongoing basis. That is where we come in. We configure your Facebook Business account, set up your ads with custom copy, graphics and imagery, run the ad and report results! Since Facebook owns Instagram, you can also choose to run the same ads as we design for Facebook, on Instagram. We report on both.
It is best if we have access to both stock photography and organic photography for ads. Research shows organic are most successful at gaining engagement and ad response! So take fun office photos – of the new client, of your employees, or the celebrations. This type of imagery succeeds because it is you in your real life – as a real person. This builds trust with your audience.
Business to Business and Business to Consumer Advertising
Many of our clients, both B2C and B2B are succeeding with Facebook advertising. The ads are constantly being updated and tested to ensure that we are running ads most relevant and productive for your business goals. We also optimize the ad form – there are many details that are managed on your behalf as part of our Facebook advertising services.
Your budget for Facebook advertising is split 2 ways. What you pay us for the management services, and what you pay Facebook as the ad fee. The Facebook ad fee requires that we set up your credit card with Facebook. Our management fee is billed monthly with your regular invoice. We recommend you test Facebook ads for at least 6 months to see what will be successful for you. It takes time to optimize the ads to the approach that works best for your business.