About Our Founder, Jennifer Norene

Professional Background

Jennifer Norene has worked in both corporate and self-owned digital agency settings for over 20 years. She began her career in online marketing in 1995 as a content developer for Adobe Illustrator at Adobe Systems in Seattle. Jennifer was a director of eMarketing for a medical device company from 2004 – 2007. And, she was fully responsible for a multi-million dollar media spend and a team of content and technology producers. Since 2007 Jennifer has lead 3 different online marketing agencies further explored below. 

Experience

In 2007 Jennifer launched her first digital marketing agency and since has served as the client and strategy director for over 100 clients. Most of these have included the role of designing and delivering results data models and predictive methods, overseeing creative and campaign execution. Her agency clients include restaurants, accounting related firms, and property management companies which have all grown substantially due to Beyond Brand Collective efforts. Our clients grow by as much as 30%, some in less than one year. Jennifer’s teams drive KPIs, CTRs, open rates, deliverability, impression volume, reach and many other media-specific measurements in her customers’ favor.

Her resume includes consulting with Microsoft Corporation, Children’s Therapy Center, and many start-up organizations. They included AQUENT, WeAreTeachers, and IBM solution groups like InfoAdvantage in Brentwood, Tennessee. Jennifer’s Fractional CMO clients have included Positive Behavior Services and ACES, both companies that service families caring for a child with autism. Providing affordable and high quality services to children with exceptional needs is important to Jennifer.

Jennifer enjoyed giving back to her industry by teaching Marketing Automation for San Diego State University and other universities via her employment with ThriveDX. Additionally, she is developing her own digital marketing courses and plans to release them for enrollment in the Winter of 2025. In her free time, Jennifer enjoys spending time with her family and golden doodle, Franklin.

Lastly, Jennifer enjoys sharing her many stories of success and learnings during her over 20 years in the ever changing digital marketing industry. To schedule Jennifer please inquire here to schedule an engagement.