About Our Founder, Jennifer Norene

Experience

Jennifer Norene is a digital marketing strategist, Fractional CMO, and founder of Beyond Brand Collective, a Washington State-based agency focused on AI visibility, digital authority, and modern search strategy.

Jennifer began working in online marketing in the mid-1990s during the early evolution of the commercial internet, including work connected to Adobe Systems in Seattle. Over the last 20+ years, she has led digital strategy initiatives across corporate environments, healthcare organizations, nonprofits, local businesses, and agency leadership roles.

Today, Jennifer helps businesses adapt to the rapidly changing world of AI-driven discovery — including ChatGPT, Google AI, Gemini, Perplexity, YouTube, and conversational search platforms. Her work focuses on helping brands become more visible, trusted, and discoverable online through strategic content systems, SEO, local authority building, video strategy, reputation management, and omnichannel digital marketing.

As the founder of Beyond Brand Collective, Jennifer has worked with more than 100 organizations ranging from local businesses to nationally recognized brands and enterprise-level teams. Her background includes digital media strategy, SEO, advertising, lead generation, content marketing, social media systems, brand development, and executive-level marketing leadership.

Jennifer has also served as a university-level digital marketing instructor through ThriveDX and other educational programs, helping train the next generation of marketers in automation, content systems, and digital strategy.

Her approach combines strategic thinking, practical execution, and a strong belief that businesses must build authentic authority — not just visibility — to compete in the future of AI-powered search.

Based in the Pacific Northwest, Jennifer works with clients throughout the United States through Beyond Brand Collective.

Personal Note

When she’s not leading client strategy or teaching, Jennifer enjoys spending time with her family and her golden doodle, Franklin. She’s passionate about sharing stories of growth, lessons learned, and the ever-evolving world of digital marketing.