Omni Channel SEO – SEJ 2025 Trends Report

by | Feb 20, 2025 | Artificial Intelligence, Search Engine Optimization, Web Site Optimization | 0 comments

SEO Trends 2025One of the bibles of the SEO industry, the Search Engine Journal wrote a thorough article on the SEO 2025 Trends. This post is my comments and a summary of the article for your convenience. It also includes a link to the full article.

Commentary
Beyond Google AI Overviews, the entire SEO industry is on it’s ear adjusting to AI and how it is impacting our industry. This is a summary of what top experts are saying to do. It’s a long list. You may be doing some of them but need to initiate others. Are you diversifying your search channels away from Google? Using AI to automate keyword research and build content ideas? Connecting beyond search engines with tools like Go High Level and other customer efficiency tools?

Here is what the experts are saying you need to create your 2025 plan around. Our team is shifting this direction to service our clients. 

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1. Diversify Traffic Sources Beyond Google

  • Rely less on Google due to declining organic clicks and zero-click searches.
  • Build presence on alternative platforms like Bing, ChatGPT, Perplexity AI, TikTok, Reddit, and social media.
  • Leverage email newsletters and community platforms (e.g., Discord, Slack) to maintain direct audience connections.

2. Prioritize Brand Building & Direct Audience Relationships

  • Shift from keyword-focused SEO to brand-first strategies.
  • Develop brand authority so your name becomes the default “answer” in AI-powered search engines.
  • Foster community loyalty through engaging content and user-generated contributions.

3. Adopt an Omnichannel Content Strategy

  • Repurpose content across social media, email, podcasts, and video platforms.
  • Incentivize traffic from social media to your website with offers, promotions, or lead magnets.
  • Focus on resonance – create content that deeply connects with your audience.

4. Master AI-Powered SEO Tools & Automation

  • Automate time-intensive tasks like keyword research, technical SEO, and content optimization.
  • Become a “super-user” of AI tools (e.g., Search Atlas) to enhance productivity and performance.
  • Explore AI agents and automated systems for internal linking, content generation, and data structuring.

5. Optimize for AI & Structured Data

  • Implement schema markup, ontologies, and knowledge graphs to make your content machine-readable.
  • Focus on entity-driven optimization instead of just keyword-based SEO.
  • Ensure your content is compatible with AI-powered search platforms and virtual assistants.

6. Adapt to User Experience & Core Web Vitals

  • Improve website performance, especially focusing on the Interaction to Next Paint (INP) metric.
  • Stay updated on Google’s evolving technical metrics, including potential future soft navigation measurements.

7. Track & Understand New Search Engines

  • Monitor log files to identify bots from AI platforms and LLM search engines.
  • Collaborate with hosting teams to manage bot access without blocking legitimate traffic sources.

8. Stay Agile & Experiment with Emerging Platforms

  • Test search visibility on new search platforms like Perplexity, ChatGPT Search, and other AI-driven tools.
  • Explore how TikTok, Reddit, and other non-traditional platforms impact search behavior and brand discovery.
  • Regularly monitor Google algorithm updates and broader search trends.

 

The Search Engine Journal Article.

SEJ_SEOTrends2025

Would you like help implementing any of these steps, or need more details on any specific part?