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Add Email Marketing to Your Holiday Marketing Menu

Add Email Marketing to Your Holiday Marketing Menu

by Jennifer Norene | Nov 22, 2016 | Campaign Metrics, Email Marketing, Internet Marketing For Beginners

Holiday email marketing is a great solution to decreased return on marketing dollars due to the slumping economy. This holiday is a perfect time to give email marketing a test drive. You can add email now to your holiday promotional planning and reap the benefits  way...
Form Optimization: Start Courting Your Prospects

Form Optimization: Start Courting Your Prospects

by Jennifer Norene | Oct 19, 2016 | Campaign Metrics, Content Marketing, Direct Response, Email Marketing, Online Lead Generation, Web Site Optimization

I am remembering that happy morning when my web developer showed me the 27% increase in traffic to lead form completes from one small change we made to our form.Yes, our silly form. Amazing. We all (digital marketers, I should say) spend so much time and effort, and...

Email Marketing’s Bad Rap

by Jennifer Norene | Oct 10, 2016 | Campaign Metrics, Email Marketing, Internet Marketing For Beginners

Email marketing gets a bad rap at times from social media gurus as an outdated medium whose retirement has come. Not so fast, I say, especially given a recently updated MailChimp authored article that lists some pretty compelling statistics. People still open email...
Brand + Direct Response = One Team

Brand + Direct Response = One Team

by Jennifer | Sep 30, 2016 | Campaign Metrics, Direct Response, Internet Marketing For Beginners

  Can brand and direct response marketers work together to grow the bottom line?  Can brand awareness be measured with direct response style digital campaigns? I think yes. Digital media keeps marketers honest. There is either engagement or there is not. Let’s...

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  • About Us
    ▼
    • Privacy policy
  • Articles
  • Services
    ▼
    • Brand Development
    • Email Marketing
    • Facebook Advertising
    • Social Media Management
    • Strategic Online Marketing Consulting
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    • Online Advertising
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    • Service Packages
  • Why Digital Marketing?
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    ▼
    • New in 2021
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      ▼
      • Social Media Portfolio
      • Social Media Stories
    • Internet Marketing For Beginners
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    • Online Lead Generation
    • Content Marketing
    • Web Site Optimization
    • Campaign Metrics
    • Direct Response
    • Search Engine Optimization
  • Contact Us
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