Measuring the success of a marketing campaign is important to your maximum return on investment. If you don't know what's working, how do you know what to do more of? Click To Tweet How Do You Track Results? So what do you need to know about digital...
What is Google Analytics? Google Analytics is a tool that is used to inform you about your web site traffic. What is driving it, how much there is and how engaged the traffic or people visiting your site are with what you have on your site. You can measure clicks,...
Holiday email marketing is a great solution to decreased return on marketing dollars due to the slumping economy. This holiday is a perfect time to give email marketing a test drive. You can add email now to your holiday promotional planning and reap the benefits way...
Form Optimization Matters I am remembering that happy morning when my web developer showed me the 27% increase in traffic to lead form completes from one small change we made to our form.Yes, our silly form. Amazing. We all (digital marketers, I should say) spend so...
Email marketing gets a bad rap at times from social media gurus as an outdated medium whose retirement has come. Not so fast, I say, especially given a recently updated MailChimp authored article that lists some pretty compelling statistics. People still open email...
Can brand and direct response marketers work together to grow the bottom line? Can brand awareness be measured with direct response style digital campaigns? I think yes. Digital media keeps marketers honest. There is either engagement or there is not. Let’s...
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