by Jennifer Norene | Feb 5, 2024 | Advertising, Campaign Metrics, Internet Marketing For Beginners
Performance Marketing: Performance marketing is marketing that is measurable and campaigns whose results can become predictable. The results data from performance marketing drives the decisions regarding future campaigns and current campaign optimizations. You can...
by BBC Author | Jan 3, 2023 | Advertising, Campaign Metrics, Internet Marketing For Beginners
Measuring the success of a marketing campaign is important to your maximum return on investment. If you don't know what's working, how do you know what to do more of? Share on X How Do You Track Results? So what do you need to know about digital...
by BBC Author | Aug 11, 2022 | Campaign Metrics, Content Marketing, Online Lead Generation
What is Google Analytics? Google Analytics is a tool that is used to inform you about your web site traffic. What is driving it, how much there is and how engaged the traffic or people visiting your site are with what you have on your site. You can measure clicks,...
by Jennifer Norene | Nov 22, 2016 | Campaign Metrics, Email Marketing, Internet Marketing For Beginners
Holiday email marketing is a great solution to decreased return on marketing dollars due to the slumping economy. This holiday is a perfect time to give email marketing a test drive. You can add email now to your holiday promotional planning and reap the benefits...
by Jennifer Norene | Oct 19, 2016 | Campaign Metrics, Content Marketing, Direct Response, Email Marketing, Online Lead Generation, Web Site Optimization
Form Optimization Matters I am remembering that happy morning when my web developer showed me the 27% increase in traffic to lead form completes from one small change we made to our form.Yes, our silly form. Amazing. We all (digital marketers, I should say) spend so...
by Jennifer Norene | Oct 10, 2016 | Campaign Metrics, Email Marketing, Internet Marketing For Beginners
Email marketing gets a bad rap at times from social media gurus as an outdated medium whose retirement has come. Not so fast, I say, especially given a recently updated MailChimp authored article that lists some pretty compelling statistics. People still open email...
