Design and messaging development to help you tell your story both visually and in writing online and elsewhere.
There is a shift in the marketplace from brand to real story telling.
Your brand is made up of the stories you tell.
People trust brands less and people primarily – who are your people and what story are they telling? Research shows that consumers shop for givers, in other words companies that are having an impact on the world around them in a positive way. That is our focus and endeavor; to show off your people and the story they tell about what your company is doing to make the world a better place. Even if that is just serving up the best cup of coffee in town, or barbeque!
Online marketing is one way to tell your brand story – and can be mixed with traditional marketing to lift response on both.
Did you know that the telling of a good story creates emotional tension and the resolving of it releases the happy hormone, oxytocin? So there is even science to back the endeavor of telling a great story, complete with problem, resolution, and celebration.
We teach you how to keep your stories powerful and simple, reveal personality and higher purpose. All of those matter in the success of your brand story.