Beyond Brand Collective
A digital media agency committed to telling your story
Why is telling your story important?
There is a shift in the marketplace from brand to real story telling.
Your brand is made up of the stories you tell.
People trust brands less and people primarily – who are your people and what story are they telling? Research shows that consumers shop for givers, in other words companies that are having an impact on the world around them in a positive way. That is our focus and endeavor; to show off your people and the story they tell about what your company is doing to make the world a better place. Even if that is just serving up the best cup of coffee in town, or barbeque!
Online marketing is one way to tell your brand story – and can be mixed with traditional marketing to lift response on both.
Did you know that the telling of a good story creates emotional tension and the resolving of it releases the happy hormone, oxytocin? So there is even science to back the endeavor of telling a great story, complete with problem, resolution, and celebration.
We teach you how to keep your stories powerful and simple, reveal personality and higher purpose. All of those matter in the success of your brand story.
Study your mission and articulate it clearly.
Study your audiences and speak to them where they are at.
We broadcast this across your website, your social media, and your email.
Optimize, optimize, optimize.
About Jennifer Norene: The Founder of Beyond Brand Collective.
A native to the Pacific Northwest, the home of tech giants like Microsoft, Amazon, and Adobe systems, Jennifer has worked in digital marketing and technology solutions for over 20 years.
After a series of corporate positions, she established a consultancy in 2007 and has been helping clients with digital marketing solutions ever since.
Whether it is a website or blog design refresh, conversion to an easier to maintain platform, or just a fresh opinion you want, Jennifer can help.
Jennifer has years in the traditional, old web, and new web environments and will guide you strategically towards a more compelling and revenue successful brand.
Jennifer’s mission is to do good work for companies that do good. For their clients, their companies, and the world.
She enjoys assisting all sizes of nonprofits and companies grow their business with the right mix of digital strategy and advertising.
Jennifer enjoys helping her clients grow their online presence and meet their revenue goals with a variety of web marketing strategies.
Reach out today if you find yourself saying…
“I need a new web site.”
“Our lead flow has slowed.”
“We have never tried email marketing.”
“Our social media could be better.”