Beyond Brand Collective
A digital media agency committed to telling your story
Why is telling your story important?
There is a shift in the marketplace from brand to real story telling.
Your brand is made up of the stories you tell.
People trust brands less and people primarily – who are your people and what story are they telling? Research shows that consumers shop for givers, in other words companies that are having an impact on the world around them in a positive way. That is our focus and endeavor; to show off your people and the story they tell about what your company is doing to make the world a better place. Even if that is just serving up the best cup of coffee in town, or barbeque!
Online marketing is one way to tell your brand story – and can be mixed with traditional marketing to lift response on both.
Did you know that the telling of a good story creates emotional tension and the resolving of it releases the happy hormone, oxytocin? So there is even science to back the endeavor of telling a great story, complete with problem, resolution, and celebration.
We teach you how to keep your stories powerful and simple, reveal personality and higher purpose. All of those matter in the success of your brand story.
Our approach:
Study your mission and articulate it clearly.
Study your audiences and speak to them where they are at.
We broadcast this across your website, your social media, and your email.
Optimize, optimize, optimize.
Why Your Story Should Be
Your Magnet for More Customers?
While many things in marketing are changing, one thing never changes: Consumers purchase from people, companies, or brands towards whom they feel an affinity.
For small businesses, this should be the best news you’ve heard this year! Your story, your challenges, your passions should be the driving force behind your brand.
You may lie awake at night pondering what you are ‘not,’ but the great news is when you articulate who you ‘are,’ you can make inroads with your customers that will become unshakable.
And this is where Beyond Brand Collective comes in…
We are marketing veterans who have learned the power of harnessing stories. We’ve tried all the big-budget media blitzes and have come back to the simple premise: consumers chose stories over empty-promises. And people hear those stories through social media in a very cost-efficient way.
Stories release oxytocin…the happy hormone. Stories make business relatable. And most importantly, stories about community connection and service make you trustworthy.
All without ever having to say: ‘trust me.’
Leave a comment in the Contact Us form, or give us a call. We’d love to hear your story and find out how we can help you expand your client base just by telling your story.
Reach out today if you find yourself saying…
“I need a new web site.”
“Our lead flow has slowed.”
“We have never tried email marketing.”
“Our social media could be better.”
