by Jennifer Norene | Nov 7, 2017 | Direct Response, Email Marketing, Internet Marketing For Beginners, Online Lead Generation
Updated February 2023. We are always inspired and happy to share with you the changes happening in the digital world. And we love to help you keep up with what you might be missing! Asking the questions is key, not knowing is the norm in this industry. Always...
by Jennifer Norene | Oct 19, 2016 | Campaign Metrics, Content Marketing, Direct Response, Email Marketing, Online Lead Generation, Web Site Optimization
Form Optimization Matters I am remembering that happy morning when my web developer showed me the 27% increase in traffic to lead form completes from one small change we made to our form.Yes, our silly form. Amazing. We all (digital marketers, I should say) spend so...
by Jennifer Norene | Oct 11, 2016 | Direct Response, Email Marketing
Building Your Email List Upon program launch, every email marketer faces the decision as to how they will acquire or build an email list of recipients. A solid email marketing strategy includes a thoughtful creative strategy based on your target market, and an equally...
by BBC Author | Sep 30, 2016 | Campaign Metrics, Direct Response, Internet Marketing For Beginners
Can brand and direct response marketers work together to grow the bottom line? Can brand awareness be measured with direct response style digital campaigns? I think yes. Digital media keeps marketers honest. There is either engagement or there is...
