by Jennifer Norene | Jun 30, 2026 | Artificial Intelligence, Search Engine Optimization, Web Site Optimization
By Jennifer Norene, Founder of Beyond Brand Collective — 20+ years in digital marketing and AI search strategy If 2025 was the year AI turned SEO upside down, 2026 is the year we have to actually adapt or fall behind. Google AI Overviews now appear in nearly...
by Jennifer Norene | Feb 20, 2025 | Artificial Intelligence, Search Engine Optimization, Web Site Optimization
One of the bibles of the SEO industry, the Search Engine Journal wrote a thorough article on the SEO 2025 Trends. This post is my comments and a summary of the article for your convenience. It also includes a link to the full article. Commentary Beyond Google AI...
by Jennifer Norene | Mar 5, 2024 | Search Engine Optimization, Web Site Design, Web Site Optimization
Many people ask us what they can be doing to improve the volume of traffic that visits their web site. This is one of the things about digital marketing that has not changed over the years. You have to have an SEO strategy, produce high quality traffic and engage in...
by Jennifer Norene | Mar 1, 2024 | Search Engine Optimization, Web Site Optimization
So often we find that our prospects SEO strategy has fallen behind the competitive landscape, search engine requirements and business goals. Is this you? Listen to this quick 5 minute video to learn what to do about...
by Jennifer Norene | Aug 15, 2023 | Advertising, Content Marketing, Education, Email Marketing, Featured Post, Internet Marketing For Beginners, Online Lead Generation, Search Engine Optimization, Social Media, Web Site Optimization
The staff at Beyond Brand Collective are long time digital marketers. Our founder started at Adobe Systems in the nineties when the internet was just at it’s early onset. Jennifer taught university level digital media for 2 years recently and enjoyed it. We have...
by Jennifer Norene | Jan 28, 2023 | Content Marketing, Featured Post, Search Engine Optimization
Are you thinking that AI is going to replace SEO optimizing and authoring of content for web sites, ads and more? Think again. The research shows that AI content may or may not be fully approved for use by the major search engines. Think #Google. And it’s...
