Why Hire a Digital Marketing Fractional CMO?
A fractional CMO (FCMO) works as a Chief Marketing Officer for your firm for a set period of time. Or, you can hire one to work on a specific project or set of projects. A Chief Marketing Officer typically creates, drives and fulfills via a team the company’s marketing strategy. The strategy is built based on your target audience, your company’s goals challenges, budget and other factors. Since CMO’s have a huge impact on the success of your company, it can be expensive and time consuming to find just the right one for your firm. Enter FCMO. Fractional of course means limited or for a time – we serve for a time to create a strategy, better deploy your existing strategy and/or build the team needed to do so.
Why a FCMO and Why Now?
The changes in the digital marketing industry this last year have had a significant impact on businesses. From Facebook and Instagram algorhythym shifts to Apple and Google’s data wars. The way in which data is collected, tracked, and used for targeted ads has changed significantly. Maybe you need help for a year, but aren’t ready to invest in a new position. Maybe you just need an advisor to your marketing team to sharpen performance. We do that too!
Furthermore, we are here to help you navigate these changes and ensure that your business is positioned for success in 2023. We offer comprehensive services, such as a strengths, weaknesses, opportunities, and threats (SWOT) analyses of you and your competitors. We keep you current in data tracking and analysis with guidance related to the implementation of new tagging and tracking rules for Google Analytics. This is called G4 and it’s big and comes with a deadline. (Hint, it’s hot out in most places)
Our agency experts can also assist with redesigning websites, email marketing campaigns, social media approache and more. We can also help you comply with the latest Search Engine Optimization standards.
Advertising: To Facebook or Not to Facebook, That is the Question
Facebook has friends and enemies there days. The platform has changed tremendously in relationship to small business and agencies that run ads. Do you need to run ads? Which platform is right for you? We can help you answer that question. And with the answer comes ways to improve ad quality and targeting strategies.
In conclusion, our team of experts is here to help you make sense of the changes in the digital marketing industry and to ensure that you are taking advantage of all the opportunities available to you. We have designed specific consulting services to assist you in overcoming the hurdles these changes have brought to your organization and the effectiveness of your advertising and reach online.
Intrigued? Contact us today to discuss how a Fractional CMO can help you stay ahead of the game. We are offering mini sessions this summer. Click the link to learn more!
The Beyond Brand Collective Team
