Email Marketing’s Bad Rap
Email marketing gets a bad rap at times from social media gurus as an outdated medium whose retirement has come. Not so fast, I say, especially given a recently updated MailChimp authored article that lists some pretty compelling statistics. People still open email...
Brand + Direct Response = One Team
Can brand and direct response marketers work together to grow the bottom line? Can brand awareness be measured with direct response style digital campaigns? I think yes. Digital media keeps marketers honest. There is either engagement or there is...
5 Small Business Web Site Content Ideas
The challenge of applying corporate digital strategy in a small business environment is typically time and money. There are no dedicated staff to write a blog or white paper, even if those things are highly crucial and valuable to the most basic online...