About Our Founder, Jennifer Norene

Professional Background

Jennifer Norene has built her career at the intersection of corporate marketing leadership and running her own digital agency. She’s led multi-million-dollar media initiatives, managed cross-functional creative and technology teams, and driven measurable growth for clients across industries. Her leadership experience includes serving as Director of eMarketing for a national healthcare company and founding multiple successful digital marketing agencies.

Experience

As the founder and client strategy lead at Beyond Brand Collective, Jennifer has partnered with more than 100 clients to design and execute high-performing digital strategies. She specializes in developing data-driven models, overseeing campaign execution, and scaling brands through measurable growth. Many of her clients have achieved revenue increases of up to 30% in under a year.

Her client portfolio includes partnerships with global organizations like Microsoft, IBM solution groups, and AQUENT, as well as mission-driven nonprofits and local businesses. She has also worked closely with companies serving families of children with autism, bringing her expertise as a Fractional CMO to organizations like Positive Behavior Services and ACES.

Jennifer has contributed to the industry as a university-level instructor, teaching Marketing Automation for San Diego State University and other institutions through ThriveDX. She is currently developing her own digital marketing courses, launching in Winter 2025.

Personal Note

When she’s not leading client strategy or teaching, Jennifer enjoys spending time with her family and her golden doodle, Franklin. She’s passionate about sharing stories of growth, lessons learned, and the ever-evolving world of digital marketing.