In just two years, our client BBQ2U has seen tremendous growth, tripling in size thanks to a dynamic and active digital media strategy led by Beyond Brand Collective. At the core of this success is a creative approach that highlights the irresistible appeal of BBQ2U’s food, and active use of organic video, leveraging social media platforms to engage and captivate audiences.

BBQ2U is a favorite client. The leadership is service and philanthropy oriented, which is a marketer’s dream. The food is out of this world and the fan base is beyond loyal. It makes for a recipe for success. Here’s more:

Video and Reels
Every month we interview BBQ2U’s owner, Gary Parker. We discuss food, events, philanthropy and poke fun at this restaurants wild and crazy and very loyal fans. Our video approach is organic because that is what fans love – real, a bit sarcastic, informative and funny videos. 

Beyond Brand Collective also crafts an ongoing campaign of high-quality reels and mouth-watering “barbecue eye candy.” These videos not only showcased BBQ2U’s slow-cooked meats in all their glory but also invited viewers behind the scenes, building a sense of community and excitement around the restaurant. The team consistently captured the smoky textures of brisket, the rich glazes on pork belly, and the crackling of chicken on the grill, turning BBQ2U’s food into content that fans couldn’t resist sharing. See a sample reel here. 

Engaging Your Audience
But it isn’t just about visuals. Beyond Brand Collective understands that engagement was key. We actively build community across social media platforms, responding to comments, hosting giveaways, and encouraging BBQ2U’s customers to share their own dining experiences. Customers share reviews about restaurants they like but reminding them to do so on a regular basis is important to keeping reviews flowing in. This steady and always expanding and adjusting strategy, has kept BBQ2U top of mind, driving not only likes and shares but also foot traffic and online orders.

Search Engine Optimization
Knowing how customers search for you online and being very available where they search is crucial in driving restaurant traffic. A custom SEO strategy also played a significant role in BBQ2U’s growth. By optimizing BBQ2U’s website and online content in detail and according to a well researched keyword strategy, Beyond Brand Collective ensured that the restaurant ranked highly in local search results. This strategy boosted visibility and helped BBQ2U attract new customers from neighboring towns and beyond.

For restaurants looking to replicate BBQ2U’s success, Beyond Brand Collective offers the same proven digital media approach. Their combination of visually stunning content, active social media engagement, and a targeted SEO strategy has proven to be a recipe for success in today’s digital landscape.