Email Marketing
Email is the only marketing channel you actually own. Social platforms change their rules without warning and can bury your reach overnight. Your list is yours regardless.
Newsletter Design and Management
If your business would benefit from regular professional communication with your customers, we handle it. We design, send and optimize corporate newsletters.
Professional newsletters strengthen your brand, give you an opportunity to introduce new services, and increase product revenue. They keep you in front of people who already know you, which is almost always cheaper than finding new prospects.
Each email includes imagery, written copy, graphics, and links through to your website and video content. We highlight your staff, promote your brand, and aim to be entertaining enough that people keep opening.
Sample newsletter
Drip Email Campaigns
Drip, drip, drip. Do you hear that? Your prospects do, until they buy from you.
A drip campaign is a regular email to your prospect list that educates them on what you do. It is a non-salesy series of informational emails, with occasional promotional messages presenting the opportunity to buy.
This works particularly well when what you sell is complex, expensive, or a long-term decision. Someone weighing a significant purchase rarely decides on first contact. A drip campaign keeps you present through that whole consideration period, so when they are ready, you are the name they already trust.
Emails go out weekly or fortnightly. The goal is warming leads and closing more sales, not filling inboxes.
How It Fits With Everything Else
Email works best when it has somewhere to send people. Your website needs clear conversion paths, and your social media should be feeding new subscribers onto the list. We plan all three together rather than running them as separate efforts.
Want to see a sample campaign?
Book a free 15 minute call. We’ll show you examples, talk through what would suit your business, and you can decide from there. No obligation.