2023 has all the buzz that marketing will suffer, budgets will get cut and all the bad things will happen. Well, you can look at it that way or see a land of opportunity to be one of many successful businesses that will launch or grow during a downturn. Maybe the downturn is your upturn. It’s all perspective, right? Here are three things we see on the rise. Do any of them surprise you?
Artificial Intelligence (AI)
One trend that has been gaining popularity is the use of artificial intelligence and machine learning in digital marketing. This includes using AI to optimize ad targeting and personalization. AI is also being used to analyze customer data and predict future behavior. AI is also handy in content development – but many experts feel it won’t completely replace writers. There is some creativity still not replaceable by AI systems. Ask us about the Burger King Commercial that AI wrote.
Another trend is the increased use of video content in marketing campaigns. This includes both live and pre-recorded videos, which can be distributed on social media platforms, websites, and through email marketing. Short form video is the hottest and most powerful – Instagram and YouTube are competing for eyeballs against TikTok.
Social Media
Social media marketing has also become increasingly important, as more and more consumers are using social media platforms to discover and interact with brands. This has led to the development of new ad formats and targeting options on social media platforms. There is also a rise of influencer marketing. TikTok is leading in attention but has controversy around privacy. Facebook and Instagram hold their ground but trends show 2023 will see a reappearance of LinkedIn as a social media platform of choice.
Despite privacy change that have greatly impacted ad success, Facebook and Instagram ads still represent a great opportunity for businesses to hyper target their favorite prospects. Reach out to explore the power of these trends for your business. We love this stuff and can provide a strategy for you to take full advantage of what they have to offer. Even with a downturn upon us!
Super Clean SEO
Yes, SEO, search engine optimization. Otherwise known as configuring your site to please Google and Bing! There is a lot to it and it’s not for the faint of heart, but a necessary set of tasks to complete. SEO is still about keeping a site current and useful to the consumer – so relevant content is paramount. But you must structure your site well with a thoughtful keyword strategy and menu arrangement. Even an average looking site kept up to date with weekly or monthly blog posts will outperform a fancy site with stale information. And directory listings are crucial as well. So keep it current and interesting for your audiences and be found in the places you need to be online.
Finally, Reach out to explore the power of these trends for your business. We love this stuff and can provide a strategy for you to take full advantage of what they have to offer. Even with a downturn upon us!
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.