2023 has all the buzz that marketing will suffer, budgets will get cut and all the bad things will happen. Well, you can look at it that way or see a land of opportunity to be one of many successful businesses that will launch or grow during a downturn. Maybe the downturn is your upturn. It’s all perspective, right? Here are three things we see on the rise. Do any of them surprise you?
Artificial Intelligence (AI)
One trend that has been gaining popularity is the use of artificial intelligence and machine learning in digital marketing. This includes using AI to optimize ad targeting and personalization. AI is also being used to analyze customer data and predict future behavior. AI is also handy in content development – but many experts feel it won’t completely replace writers. There is some creativity still not replaceable by AI systems. Ask us about the Burger King Commercial that AI wrote.
Video, Video, Video
Another trend is the increased use of video content in marketing campaigns. This includes both live and pre-recorded videos, which can be distributed on social media platforms, websites, and through email marketing. Short form video is the hottest and most powerful – Instagram and YouTube are competing for eyeballs against TikTok.
Social Media
Social media marketing has also become increasingly important, as more and more consumers are using social media platforms to discover and interact with brands. This has led to the development of new ad formats and targeting options on social media platforms. There is also a rise of influencer marketing. TikTok is leading in attention but has controversy around privacy. Facebook and Instagram hold their ground but trends show 2023 will see a reappearance of LinkedIn as a social media platform of choice.
Despite privacy change that have greatly impacted ad success, Facebook and Instagram ads still represent a great opportunity for businesses to hyper target their favorite prospects. Reach out to explore the power of these trends for your business. We love this stuff and can provide a strategy for you to take full advantage of what they have to offer. Even with a downturn upon us!