Email Marketing just experienced a huge shift.
There are new email marketing rules you can not ignore to send mass emails effectively. You decide what efforts are worth it, based on your opportunity and past successes. This article has a great list to check off if you have not yet audited your email marketing efforts. Your email marketing director should know what DMARC and DKIM are and if they don’t you should hire a consultant to address these needs for successful email marketing in 2024 and beyond.
The 2024 Email Marketing Rules highlights are:
- You must supply an easy unsubscribe link and your physical address in every email.
- You must keep your list clean of unsubscribes and dead email addresses.
- For Google, a major player in the email game, especially because of the many small businesses using gmail for email purposes you must keep spam rates below 0.10% and avoid reaching a rate of 0.30% or higher. In other words, send targeted, meaningful email that won’t get marked Spam.
- You must address DMARC and DKIM set up for your domain. This is a techie way of saying your site has to be verified so the big players know you are legitimate.
- It’s always safe to protect your main brand domain if you are going to email market at all. So if you make a mistake and your domain is blacklisted, the effects will be lessened.
Interested in a free 15 minutes Email Marketing Audit? We are offering this through the end of July 2024. Set up a time to speak, and we are happy to chat towards a solution with you.
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