Let’s be real — AI is being driven by three massive forces: investor money, technology ambition, and the data industry’s hunger for scale.
That doesn’t make it bad. But it does mean you should see the hype for what it is. What’s being packaged as “the power of AI” is often more about valuation than real-world readiness.
From where I sit — deep in digital marketing strategy and talking to real live clients every day trying to make sense of AI, I can tell you this: yes, AI tools can be powerful. They can analyze, automate, and accelerate. They can create impressive outputs fast.
But they cannot fix a flawed foundation.
It’s still very much a garbage in, garbage out situation.
AI won’t deliver the right audience if your personas are wrong.
It won’t sell the wrong product in the wrong economy, no matter how clever the prompt.
And it won’t replace the human strategy that aligns messaging with market reality.
What to Do About It
✔ Continue to hire smartly. Brilliantly, in fact. AI is not going to replace the creativity of your smartest minds.
✔ Apply AI to real business problems. Start with inefficiencies and bottlenecks, not “what’s trending.”
✔ Test before you invest. Use free trials. Prove ROI on one process before expanding.
✔ Duplicate success, don’t multiply risk. One well-integrated tool outperforms a dozen half-implemented ones.
✔ Stay close to the product communities. Reddit threads, user forums, industry Slack channels — that’s where the truth lives, not in the marketing copy.
AI will absolutely transform how we work — but not without smart minds at the helm. IMHO, the future belongs to those who pair human insight with machine capability — strategically, not reactively. What do you think? Hit reply and tell me.
If you want advice on what tools we suggest for cost savings, increased marketing intelligence and how to steer clear of the “bright shiny AI objects”, set up a time to chat!
