Social Media is a means of establishing yourself in the marketplace and being noticed by your targeted audience. Sproutsocial says that 55% of consumers learn about new brands on social! While a bad or missing social media presence effects your brand, a well executed campaign will increase brand awareness and can even grow sales or uncover new markets. A presence on Facebook, Instagram, LinkedIn and Twitter can drive awareness from millennials to boomers. You can also create an active presence on industry specific social media, such as industry portal sites, but creating a social media strategy with the above listed is where to start.
Firstly, consider establishing an active presence on Facebook, LinkedIn, Twitter and Instagram to start. Your minimum effort should take into consideration what your competitors are doing on social and creating a competitive presence. Create a customer centric social presence that supplies tools, tips and useful information to your clients and prospects.
Some of the questions required to establish a social media strategy:
- What is your goal for online marketing? Social media?
- What do you gain from a lead that closes from digital marketing or social media?
- What are your competitors doing on social media?
- Are you willing to invest 5% of the return for a lead? Use this as a guide to set a advertising budget for Social Media.
Want some help figuring out your next step?