2023 Social Media Trends

social media choices

Small businesses have to be strategic with their time and resources. They can't pick all the bright shiny apples found in the new and sometimes overwhelming forest of social media marketing. Where to start? What to budget? What… Click To Tweet

A long time leader in communicating the details and trends around the social media monster, Michael Stelzner at Social Media Examiner put a sharp and pointed report together that gives you the 2023 facts regarding what tactics are most popular with who and why. The report is called 2023 Social Media Marketing Industry Report: How Marketers are Using Social Media to Grow Their Businesses. The facts are compelling and I hope they help you form a strategic approach to social media for your business in 2023. Until you have time to read the full report, here are the highlights:

Straight from the article – What you need to consider when planning your 2023 Social Media:

First of all, Facebook continues declining:

Marketers have been diversifying away from Facebook steadily since 2018. When asked to select their single most important
platform, only 45% selected Facebook, down from 67% in 2018. Fourteen percent
of marketers indicated they’ll be decreasing their organic marketing on Facebook
and only 37% of marketers plan on increasing their organic activities on the platform.

Secondly, of course, YouTube interest is high: While only 54% of marketers use YouTube, a
significant 59% plan on increasing their use of YouTube video—the largest
percentage of any platform. Plus, 68% want to learn more about organic video
marketing on YouTube.

Thirdly, Instagram remains hot: Eighty percent of marketers are using Instagram. It’s
the second most important social platform for marketing (behind Facebook). A
significant 56% of marketers plan on increasing their Instagram organic activities
over the next 12 months. Instagram is tied with YouTube as the top platform
marketers want to learn more about.

Finally, TikTok is growing: TikTok adoption among marketers rose from 18% in 2022 to
22% in 2023. Thirty-eight percent plan to increase their activity on the platform
and a significant 48% are interested in learning more about TikTok.

Here is the link to the full report – happy reading!

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