AI and a HumanThe Power of AI Across Industries

Artificial intelligence (AI) is transforming many industries and aspects of our daily lives. The impact spans healthcare to finance, marketing, education, and entertainment. AI has made remarkable progress in recent years. Can you believe AI has defeated human champions at complex games like Chess and driving a car? It has even contributed to diagnosing diseases, and creating art. However, despite these advances, we think human interaction remains necessary for many critical tasks that AI cannot fully replace. Some examples of needed human interaction are listed in this article, staring with, Healthcare. 


Human interaction is crucial in several domains where AI is currently being applied. For example, in healthcare, AI-powered systems can analyze medical images and help diagnose diseases with remarkable accuracy. However, a human doctor’s experience, intuition, and ability to communicate with patients and understand their unique circumstances and concerns are essential for providing effective treatment and care. If you have ever been in the middle of a triage gone bad, you know what this means. Humans work with humans to serve humans in healthcare. Careful collaboration across colleagues, systems and hospitals remains crucial to success. AI  brings efficiencies but we don’t think it will replace the value of human relationship and collaboration in health care environments. 


In finance, AI can help automate tasks such as fraud detection, investment portfolio management, and risk analysis. But when it comes to making investment decisions or advising clients, human experts still play a crucial role in providing personalized and holistic advice that takes into account the client’s goals, preferences, and risk tolerance. Financial advisors are fact, nuance and trend experts. AI won’t function at that level of intuitive wisdom, not now, maybe not ever.  


In education, AI-powered systems can provide personalized learning experiences and adaptive assessments, but human teachers are essential for guiding students, inspiring their curiosity, and fostering critical thinking skills. Human interaction is also crucial for teaching social and emotional skills, such as empathy, communication, and collaboration. All of which are critical for success in the workplace and in life. 

Making Good Decisions, No Matter the Industry

Another critical domain where human interaction is necessary is in ethical decision-making. AI systems are only as good as the data they are trained on, and biased or incomplete data can lead to biased or inaccurate predictions or decisions. Human oversight is essential to ensure that AI is used ethically and responsibly, taking into account the potential impact on individuals and society as a whole.

Finally, human interaction is necessary to ensure that AI is designed and developed in a way that aligns with human values and goals. AI systems should be transparent, explainable, and accountable.  And they should not be used to perpetuate discrimination or harm. Human experts and stakeholders from diverse backgrounds and perspectives must be involved in the design, development, and deployment of AI systems to ensure that they serve the public interest. And avoid marginalizing or discriminating against differences. 


So how does AI play out in the marketing and advertising industry? There are many tools rapidly being designed and adjusted to meet the needs of marketers. Developing and managing the distribution of graphics, copy, infographics and data tables is a detailed and expensive endeavor. The onset of Social Media makes large volume demands on content managers. Tools like Jasper and ChatGPT show us that marketing and advertising messaging can be generated by AI. And the result is delivered rapidly and rich with ideas. AI tools and the content product they produce, need adjusting to the brand of the client and the addition of nuances that make copy interesting to read.  Copy that no one engages with is not strong copy. AI can analyze the success of marketing efforts, but the nuances of new creative tests will still need a human touch. AI can suggest based on data but humans will oversee the test and make decisions as well regarding the success of the ad. In the world of digital media, it still takes a phone call or personal text to build a relationship. These parts of the customer selling cycle will not be replaced by AI. 


Summary and a Question

AI is making remarkable progress and has the potential to transform many aspects of our lives. Yet, human interaction remains necessary for many critical tasks. Human experts are bringing unique skills, perspectives, and values that AI cannot fully replicate. Humans, you and I, are essential for providing personalized and ethical solutions that serve the public interest. As AI continues to advance, it is essential to ensure that it is designed and developed in a way that maximizes its benefits while minimizing its risks, and that human interaction remains at the center of this process. In marketing, a world requiring solid ethics and dollar management requires the human eye, moral character and intuition to run smoothly. Will AI replace those elements? 

Finally, are you curious about the power of AI? We are too. Reach out today to have a discussion or engage us for consulting to implement AI tools throughout your organization. We want to walk you through these changes one step at a time. In the spirit of full disclosure, we used AI to help us write this article. It required a lot of editing and tweaking to provide flow and simpler language. We are open to feedback on this article. Please let us know your thoughts. 

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