Brand + Direct Response = One Team
Can brand and direct response marketers work together to grow the bottom line? Can brand awareness be measured with direct response style digital campaigns? I think yes.
Digital media keeps marketers honest. There is either engagement or there is not. Let’s say your “digital media campaign” consists of display (measure click throughs), email marketing (measure delivered, opens, clicks and possibly completed landing page forms), paid search (measure impressions, clicks, time on landing page, completed forms). Okay. Also Facebook – a paid media spend, sponsored story. Are you with me?
5 Small Business Web Site Content Ideas
The challenge of applying corporate digital strategy in a small business environment is typically time and money. There are no dedicated staff to write a blog or white paper, even if those things are highly crucial and valuable to the most basic online presence. Below are some solutions to this challenge to try. A web site without dynamic content is like being a font size 8 on the last page of the phone book. Not very effective. Hopefully these ideas will help: