Digital Marketing Education
The staff at Beyond Brand Collective are long time digital marketers. Our founder started at Adobe Systems in the nineties when the internet was just at it’s early onset. Jennifer taught university level digital media for 2 years recently and enjoyed it. We have been in digital marketing since before it was called “digital transformation” and social media was a form of advertising. (Remember when it was just for sharing pictures with loved ones?) The web was initially web sites but soon paid ads, social media, email marketing, SEO and now drip campaigns, mobile apps, artificial intelligence and endless other options are available. How do you enter the field of digital marketing, and get the training you need to do so? There are many ways to enter, and yes, we offer digital media courses.
Beyond Brand Collective Training Coaching Services
Beyond Brand Collective’s staff also teach and coach clients on most digital marketing topics. Do you need a custom built course or a standard digital marketing primer? We deliver both. We teach primer courses on web site design, content development, email marketing, search engine optimization, lead generation, social media strategy and advertising and more. Set up a time to speak with us here.
Elevate Your Email Marketing Strategy with AI: Empowering Marketers for Success
Elevate Your Email Marketing Strategy with AI
Are you a marketing professional looking for the best ways to simplify email marketing? Look no further then AI and Beyond Brand Collective’s AI Email Marketing Solutions.
As marketing professionals, we understand the constant pressure to deliver effective campaigns that drive engagement, boost sales, and ultimately contribute to the growth of our organizations. In today’s fast-paced digital landscape, staying ahead of the competition requires innovative solutions, and Artificial Intelligence (AI) is undoubtedly the game-changer we’ve been searching for.
Email marketing, a tried and true method for connecting with our audience, has evolved significantly with the integration of AI. The potential of AI-driven email marketing goes beyond what traditional methods can achieve, and it’s time for us to embrace this powerful technology to take our marketing efforts to new heights.
At Beyond Brand Collective, we recognize the significance of maximizing the potential of AI in email marketing. We’re here to provide you with the knowledge and skills to leverage this game-changing technology, revolutionizing the way you engage with your audience and drive impressive results.
Personalization at Scale:
AI-driven email marketing allows you to craft personalized messages at scale. By analyzing data on customer behavior, preferences, and interactions, AI can help you understand your audience better than ever before. This invaluable insight empowers you to create hyper-targeted campaigns that resonate with each individual, fostering a sense of connection and loyalty with your brand. And there is more…
- Automated Campaign Optimization: Gone are the days of manual A/B testing and guesswork. With AI, you can now optimize your email campaigns automatically. AI algorithms analyze performance metrics in real-time, allowing you to make data-driven decisions to refine your messaging, subject lines, and calls-to-action for optimal engagement and conversion rates.
- Predictive Analytics for Smarter Campaigns: AI-powered predictive analytics takes the guesswork out of your marketing strategy. By forecasting customer behavior and identifying trends, you can anticipate their needs and deliver relevant content before they even know they want it. This level of foresight can significantly increase customer satisfaction and retention rates.
- Enhanced Customer Experience: Personalized and timely interactions build trust with your audience. AI can provide instant responses to customer queries, offer relevant product recommendations, and deliver valuable content tailored to individual interests. As a result, you can create a seamless and delightful customer experience, setting your brand apart from competitors. Finally, save time!
- Efficient Time and Resource Management: By automating mundane tasks such as list segmentation, content generation, and sending schedules, AI frees up valuable time for your marketing team to focus on strategic planning and creativity. This streamlined approach not only boosts productivity but also ensures that your team can focus on high-impact tasks.
Embrace the Power of AI with Beyond Brand Collective
At Beyond Brand Collective, we are passionate about equipping marketing professionals like you with the knowledge and skills to unlock the full potential of AI in your email marketing endeavors. Our tailored training programs provide hands-on experience, actionable insights, and best practices to harness the power of AI and achieve extraordinary results.
Let us empower you to go beyond conventional marketing tactics and revolutionize your email campaigns with AI. Together, we will elevate your brand’s presence, create authentic connections with your audience, and drive unparalleled business growth.
Are you ready to embrace the future of email marketing? Reach out to Beyond Brand Collective today, and let us lead you on a transformative journey of success.
To explore the possibilities of AI in email marketing, set up a call with us today!
Jennifer Norene, President and Founder, Beyond Brand Collective
What Should a Digital Marketing Campaign Include?
You might ask yourself, what are the components of a solid digital marketing campaign? The short answer is: the right tactics or campaign types for the type of audience you are targeting, your timeline and your budget.
The longer answer is: A digital marketing campaign can include a variety of elements depending on the goals, target audience, and budget of the campaign. Here are some common components that a digital marketing campaign may include:
Strategy Development
Goal Setting: Defining specific, measurable, achievable, relevant, and time-bound goals for the campaign.
Target Audience: Identifying the target audience and developing buyer personas to help guide messaging and targeting efforts.
Tactics:
- Content Marketing: Developing and distributing valuable content (e.g. blog posts, videos, infographics, etc.) to attract and engage the target audience.
- Social Media Marketing: Using social media platforms to build brand awareness, engage with followers, and drive website traffic.
- Search Engine Optimization (SEO): Optimizing website content and structure to improve organic search engine rankings and increase website traffic.
- Search Engine Marketing (SEM): Paying for ads on search engines like Google to drive website traffic and increase conversions.
- Email Marketing: Using email campaigns to nurture leads, promote products or services, and build customer relationships.
- Influencer Marketing: Partnering with social media influencers to promote products or services to their followers.
- Analytics: Measuring and analyzing campaign performance using tools like Google Analytics to optimize campaigns and improve ROI.
The specific mix of tactics used in a digital marketing campaign will vary depending on the campaign goals, target audience, and available resources. It’s important to constantly test and adjust tactics based on performance metrics to ensure the most effective use of marketing resources. Our clients enjoy standard campaign components and a constant exploration of other possible opportunities to market their business online. Explore our offered services here.
AI and Human Interaction Across Industries
The Power of AI Across Industries
The Power of AI Across IndustriesArtificial intelligence (AI) is transforming many industries and aspects of our daily lives. The impact spans healthcare to finance, marketing, education, and entertainment. AI has made remarkable progress in recent years. Can you believe AI has defeated human champions at complex games like Chess and driving a car? It has even contributed to diagnosing diseases, and creating art. However, despite these advances, we think human interaction remains necessary for many critical tasks that AI cannot fully replace. Some examples of needed human interaction are listed in this article, staring with, Healthcare.
Healthcare
Human interaction is crucial in several domains where AI is currently being applied. For example, in healthcare, AI-powered systems can analyze medical images and help diagnose diseases with remarkable accuracy. However, a human doctor’s experience, intuition, and ability to communicate with patients and understand their unique circumstances and concerns are essential for providing effective treatment and care. If you have ever been in the middle of a triage gone bad, you know what this means. Humans work with humans to serve humans in healthcare. Careful collaboration across colleagues, systems and hospitals remains crucial to success. AI brings efficiencies but we don’t think it will replace the value of human relationship and collaboration in health care environments.
Finance
In finance, AI can help automate tasks such as fraud detection, investment portfolio management, and risk analysis. But when it comes to making investment decisions or advising clients, human experts still play a crucial role in providing personalized and holistic advice that takes into account the client’s goals, preferences, and risk tolerance. Financial advisors are fact, nuance and trend experts. AI won’t function at that level of intuitive wisdom, not now, maybe not ever.
Education
In education, AI-powered systems can provide personalized learning experiences and adaptive assessments, but human teachers are essential for guiding students, inspiring their curiosity, and fostering critical thinking skills. Human interaction is also crucial for teaching social and emotional skills, such as empathy, communication, and collaboration. All of which are critical for success in the workplace and in life.
Making Good Decisions, No Matter the Industry
Another critical domain where human interaction is necessary is in ethical decision-making. AI systems are only as good as the data they are trained on, and biased or incomplete data can lead to biased or inaccurate predictions or decisions. Human oversight is essential to ensure that AI is used ethically and responsibly, taking into account the potential impact on individuals and society as a whole.
Finally, human interaction is necessary to ensure that AI is designed and developed in a way that aligns with human values and goals. AI systems should be transparent, explainable, and accountable. And they should not be used to perpetuate discrimination or harm. Human experts and stakeholders from diverse backgrounds and perspectives must be involved in the design, development, and deployment of AI systems to ensure that they serve the public interest. And avoid marginalizing or discriminating against differences.
Marketing
So how does AI play out in the marketing and advertising industry? There are many tools rapidly being designed and adjusted to meet the needs of marketers. Developing and managing the distribution of graphics, copy, infographics and data tables is a detailed and expensive endeavor. The onset of Social Media makes large volume demands on content managers. Tools like Jasper and ChatGPT show us that marketing and advertising messaging can be generated by AI. And the result is delivered rapidly and rich with ideas. AI tools and the content product they produce, need adjusting to the brand of the client and the addition of nuances that make copy interesting to read. Copy that no one engages with is not strong copy. AI can analyze the success of marketing efforts, but the nuances of new creative tests will still need a human touch. AI can suggest based on data but humans will oversee the test and make decisions as well regarding the success of the ad. In the world of digital media, it still takes a phone call or personal text to build a relationship. These parts of the customer selling cycle will not be replaced by AI.
Summary and a Question
AI is making remarkable progress and has the potential to transform many aspects of our lives. Yet, human interaction remains necessary for many critical tasks. Human experts are bringing unique skills, perspectives, and values that AI cannot fully replicate. Humans, you and I, are essential for providing personalized and ethical solutions that serve the public interest. As AI continues to advance, it is essential to ensure that it is designed and developed in a way that maximizes its benefits while minimizing its risks, and that human interaction remains at the center of this process. In marketing, a world requiring solid ethics and dollar management requires the human eye, moral character and intuition to run smoothly. Will AI replace those elements?
Finally, are you curious about the power of AI? We are too. Reach out today to have a discussion or engage us for consulting to implement AI tools throughout your organization. We want to walk you through these changes one step at a time. In the spirit of full disclosure, we used AI to help us write this article. It required a lot of editing and tweaking to provide flow and simpler language. We are open to feedback on this article. Please let us know your thoughts.
Consulting Services
The changes in the digital marketing industry this last year have had a significant impact on businesses. From Facebook/Instagram to Apple to Google, the way in which data is collected, tracked, and used for targeted ads has changed significantly. This shift has created a need for organizations to audit their strategies, redefine their technology and staffing requirements, and diversify their marketing portfolio.
At Beyond Brand Collective, we are here to help you navigate these changes and ensure that your business is positioned for success in 2023. We offer comprehensive services, such as a strengths, weaknesses, opportunities, and threats evaluation of you and your competitors, as well as the implementation of new tagging and tracking rules for Google Analytics. We can also assist with redesigning websites to comply with new standards and improving ad quality and targeting strategies.
Our team of experts is here to help you make sense of the changes in the digital marketing industry and to ensure that you are taking advantage of all the opportunities available to you. Contact us today to discuss how we can help you stay ahead of the game.
| Area of Industry Impacted | Was | Now | Impact | BBC response |
| Strategy Audit | Not offered | Strengths, weaknesses, Opportunities and Threats evaluation of you and your competitors. | This will create a smart strategy and grow your business in 2023. | Services offered |
| Facebook/Instagram | Unlimited data tracking | 8 events only, requires configuration and management | Technology/Staffing requirements have changed | Adding Services – FB advertising, Event Set up and tracking |
| Keyword and authentic content oriented | Is not speed oriented, requires 1.8 and 2.0 second loading, reorganization and detailed optimization of sites, rebuilding most often | Technology – site updates required | Adding Services – Redesigning web sites to comply with new standards | |
| Apple | Was not hugely involved in what FB tracked and used for targeted ads | Is inviting Apple device users to opt out of data collection on every major update of the iOS | Technology/Staff/Quality of ad targeting, how we target, ad results, requires diversification of marketing portfolio | Improving ad quality, targeting strategy |
| Google Analytics | Tagging has been done the same for many years | New Tag required for tracking, rules process has changed for tracking events | Technology | Adding Services |
| Google 4 | Google is discontinuing their current version of analytics | new version upgrade required | Technology/Training | Adding Service |