The changes in the digital marketing industry this last year have had a significant impact on businesses. From Facebook/Instagram to Apple to Google, the way in which data is collected, tracked, and used for targeted ads has changed significantly. This shift has created a need for organizations to audit their strategies, redefine their technology and staffing requirements, and diversify their marketing portfolio.
At Beyond Brand Collective, we are here to help you navigate these changes and ensure that your business is positioned for success in 2023. We offer comprehensive services, such as a strengths, weaknesses, opportunities, and threats evaluation of you and your competitors, as well as the implementation of new tagging and tracking rules for Google Analytics. We can also assist with redesigning websites to comply with new standards and improving ad quality and targeting strategies.
Our team of experts is here to help you make sense of the changes in the digital marketing industry and to ensure that you are taking advantage of all the opportunities available to you. Contact us today to discuss how we can help you stay ahead of the game.
| Area of Industry Impacted | Was | Now | Impact | BBC response |
| Strategy Audit | Not offered | Strengths, weaknesses, Opportunities and Threats evaluation of you and your competitors. | This will create a smart strategy and grow your business in 2023. | Services offered |
| Facebook/Instagram | Unlimited data tracking | 8 events only, requires configuration and management | Technology/Staffing requirements have changed | Adding Services – FB advertising, Event Set up and tracking |
| Keyword and authentic content oriented | Is not speed oriented, requires 1.8 and 2.0 second loading, reorganization and detailed optimization of sites, rebuilding most often | Technology – site updates required | Adding Services – Redesigning web sites to comply with new standards | |
| Apple | Was not hugely involved in what FB tracked and used for targeted ads | Is inviting Apple device users to opt out of data collection on every major update of the iOS | Technology/Staff/Quality of ad targeting, how we target, ad results, requires diversification of marketing portfolio | Improving ad quality, targeting strategy |
| Google Analytics | Tagging has been done the same for many years | New Tag required for tracking, rules process has changed for tracking events | Technology | Adding Services |
| Google 4 | Google is discontinuing their current version of analytics | new version upgrade required | Technology/Training | Adding Service |