5 Required 2024 Email Marketing Compliance Tasks
Email Marketing just experienced a huge shift.
There are new email marketing rules you can not ignore to send mass emails effectively. You decide what efforts are worth it, based on your opportunity and past successes. This article has a great list to check off if you have not yet audited your email marketing efforts. Your email marketing director should know what DMARC and DKIM are and if they don’t you should hire a consultant to address these needs for successful email marketing in 2024 and beyond.
The 2024 Email Marketing Rules highlights are:
- You must supply an easy unsubscribe link and your physical address in every email.
- You must keep your list clean of unsubscribes and dead email addresses.
- For Google, a major player in the email game, especially because of the many small businesses using gmail for email purposes you must keep spam rates below 0.10% and avoid reaching a rate of 0.30% or higher. In other words, send targeted, meaningful email that won’t get marked Spam.
- You must address DMARC and DKIM set up for your domain. This is a techie way of saying your site has to be verified so the big players know you are legitimate.
- It’s always safe to protect your main brand domain if you are going to email market at all. So if you make a mistake and your domain is blacklisted, the effects will be lessened.
Interested in a free 15 minutes Email Marketing Audit? We are offering this through the end of July 2024. Set up a time to speak, and we are happy to chat towards a solution with you.
#EmailMarketing #DigitalMarketing #ListManagement #Spam #Google #Gmail
How to Ask Email Recipients to Add You to Their Safe Senders list
With the tightening of email security regulations getting a legitimate email to your recipients inbox is a growing challenge.
Email marketing is still alive and well and a great way to court prospects. New 2024 compliance measures must be followed to get the email delivered. Tech industry giants who also have email clients, like Microsoft, (think Outlook) Google (think Gmail) and others are requiring a pretty long list of compliance measures to get emails through to their users. This post is just about how to ask recipients to mark your email safe. We will share more details on email delivery in our next post.
Here are some general tips to address this issue are as follows:
- Make sure your recipients have opted in to hear from you. Most opt in forms are found on web sites but you can receive a verbal ok to email someone too. Make sure you document how recipients have signed up to hear from you.
- Keep your lists clean or old addresses. Use automated tools to clean your list before you send.
- Personalize your emails and make the “from” address familiar. No one wants to open an email from a stranger.
- Invite your audience to mark your emails “safe”. If one of your emails goes to a spam folder, ask them to right click it and mark it safe, or move to the inbox. Every email client is different. Here are instructions for each of the major ways people receive emails these days:
Here’s how, and it’s written so you can use this language exactly how it is when instructing your user:
We’re thrilled to have you on board. To ensure you never miss an update, please add [yourdomain.com] to your safe senders list. This helps keep our communications out of your spam or junk folder.
For Gmail Users:
- Open an email from us.
- Click on the three dots in the top right corner.
- Select “Add [Your Company] to Contacts list.”
For Outlook Users:
- Open an email from us.
- Right-click on the email address.
- Select “Add to Outlook Contacts.”
For Yahoo Mail Users:
- Open an email from us.
- Click on the three dots in the top right corner.
- Select “Add Sender to Contacts.”
Thank you for your attention to this matter. We look forward to staying connected!
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P.S. Feel free to send your customers a link to this post. We hope this makes your emails path to the inbox more successful. Let us know if you need help or have questions.
15 Ideas to Market your Business Online
15 Ideas to Market your Business Online
- Website Design and Optimization: Just getting started? Create a visually appealing and user-friendly website optimized for speed, accessibility, and conversion to provide a seamless online experience for visitors.
- Content Strategy Development: Create a comprehensive content strategy tailored to your client’s target audience, including blog posts, social media content, videos, and more.
- SEO Optimization: Offer SEO services to improve your website visibility and organic search rankings through keyword research, on-page optimization, and link building strategies.
- Social Media Management: Develop and execute social media campaigns across various platforms to increase brand awareness, engagement, and conversions.
- Email Marketing Campaigns: Design and implement email marketing campaigns to nurture leads, promote products/services, and drive traffic to your client’s website.
- PPC Advertising: Set up and manage pay-per-click advertising campaigns on platforms like Google Ads and social media channels to generate targeted traffic and leads.
- Analytics and Reporting: Provide regular reports and analysis to track the performance of digital marketing efforts, identify areas for improvement, and demonstrate ROI to to your leadership.
- Conversion Rate Optimization (CRO): Optimize your websites and landing pages to improve conversion rates through A/B testing, user experience enhancements, and persuasive copywriting.
- Influencer Partnerships: Identify and collaborate with relevant influencers in your client’s industry to reach new audiences and enhance brand credibility.
- Reputation Management: Monitor and manage online reviews, comments, and mentions to maintain a positive brand reputation and address any negative feedback promptly.
- Marketing Automation: Implement marketing automation tools to streamline processes, personalize communications, and nurture leads through automated workflows.
- Mobile Marketing: Develop mobile-friendly strategies to reach consumers on their smartphones and tablets through mobile-responsive websites, SMS marketing, and mobile apps.
- Video Marketing: Leverage the power of video content to tell compelling stories, showcase products/services, and engage with your target audiences on platforms like YouTube, Facebook, and Instagram.
- Local SEO: Are you a brick-and-mortar business? Improve your online visibility in local search results through local SEO tactics, Google My Business optimization, and location-based targeting.
- Cross-channel Integration: Develop integrated marketing campaigns that leverage multiple channels and touchpoints to create a cohesive brand experience and maximize reach and engagement.
Want some help planning and implementing some of these ideas? Look for our premium content packages and courses coming soon to BBC. Want to be the first to know when content and courses are released? Fill out the contact us form and let us know!
Three Things to Do Now to Grow Your Business Online
Focus Your Brand Online
If you have never developed a sharp consistent set of videos, images and content for your online brand presence, now is the time to do that. If budget is a concern you can select these items from free sources, or hire professionals to create these for you.
Add Services and Products
Be Available
Harness the Power of AI: Transform Your Business
Artificial Intelligence and the many new AI tools on the market can be used to brainstorm ideas, create images, proof read, Search Engine Optimization and copy writing.
But that’s not all of the ways you can use AI to save time and money – and boost your creative approach to your market.
In the ever-evolving landscape of business, staying ahead of the curve isn’t just a goal—it’s a necessity. Business owners, entrepreneurs and innovators, are constantly seeking ways to streamline operations, maximize efficiency, and drive sustainable growth. And in this digital age, one tool stands out as a game-changer: Artificial Intelligence (AI).
At Beyond Brand Collective, we’re passionate about leveraging the latest technologies to help businesses like yours thrive in the digital realm. That’s why we’re excited to share with you the incredible potential that AI holds for revolutionizing your operations and saving you money in ways you never thought possible.
AI is a Game Changer
So, why is AI such a game-changer for businesses, you may ask? Well, picture this: Imagine having a virtual assistant that never sleeps, never takes a sick day, and never makes mistakes. That’s the power of AI in a nutshell. From automating repetitive tasks to analyzing vast amounts of data in seconds, AI has the potential to supercharge your productivity and free up valuable time and resources.
But it doesn’t stop there. AI isn’t just about replacing humans with machines—it’s about augmenting human capabilities to achieve unprecedented levels of efficiency and innovation. Whether it’s predicting customer behavior, optimizing supply chain logistics, or personalizing marketing campaigns, AI empowers businesses to make smarter decisions faster than ever before.
Now, you might be thinking, “How can Beyond Brand Collective help me harness the power of AI for my business?” That’s where our expertise comes into play. With years of experience in digital marketing and technology solutions, we’re uniquely positioned to guide you on your AI journey.
Whether you’re a seasoned veteran or a newcomer to the world of AI, we’ll work closely with you to understand your unique challenges and goals. From developing custom AI solutions tailored to your specific needs to providing ongoing support and optimization, we’ll be with you every step of the way.
But enough learning what AI can do for you —let’s turn your AI aspirations into reality. Click the link below to set up a meeting today and discover how Beyond Brand Collective can help you harness the power of AI to transform your business. We will share how we have used AI to increase the success of our clients and create efficiencies for our agency. We know it can help you too.
Set Up Your AI Consultation Now!
Remember, the future belongs to those who dare to embrace change. Don’t let your competitors leave you behind. Trust Beyond Brand Collective to steer you in the right direction and unlock the full potential of AI for your business.
Here’s to a future powered by innovation and fueled by AI!
Warm regards,
Jennifer Norene
Founder & Principal
Beyond Brand Collective