Artificial Intelligence Content – The Future of SEO
Are you thinking that AI is going to replace SEO optimizing and authoring of content for web sites, ads and more? Think again. The research shows that AI content may or may not be fully approved for use by the major search engines. Think #Google. And it’s keyword optimization skills are yet to be determined. Here are some thoughts to consider when using AI to generate web site content.
AI is likely to have a significant impact on website copy development in the future. AI-powered tools can help generate high-quality and engaging content quickly and efficiently. This make it easier for companies to produce large amounts of content for their websites. This technology could also help with SEO by optimizing the content for search engines.
However, it’s important to note that Google’s algorithm is designed to evaluate the quality and relevance of website content. It’s likely that the algorithm will be able to distinguish between content generated by AI and content written by humans. Therefore, it’s possible that Google may not give as much weight to AI-generated content in its search rankings.
Additionally, Google’s policies for webmaster guidelines prohibit the use of Automated Queries to retrieve search results or to submit search results to end users. And it is also prohibited to use automated means to generate content. In other words, you can’t manipulate or scrape Google services. So it’s important to follow the guidelines when creating website content and be transparent about any AI-generated content on your website.
Overall, while AI has the potential to revolutionize website copy development, it’s important for companies to use these tools responsibly and in compliance with Google and other search engine guidelines.
Is web site content all Greek to you? We can help and we love to write content for sites, email and social media. Hit us up today!
What’s trending in digital marketing?
Artificial Intelligence (AI)
Video, Video, Video
Social Media
Super Clean SEO
Creating Content for Your Clients
- Understand your client’s needs: Before you begin creating content, it’s important to understand what your client is looking for. This may involve conducting research, asking questions, and gathering information about their target audience, goals, and preferences. Identify your client’s target audiences. What are their interests and passions and how can you create content that inspires and draws them to your company and community?
- Develop a content strategy: A content strategy is a plan for how you will create, publish, and promote your content. It should include the types of content you will produce, the frequency of publication, and the platforms you will use to distribute it. A blog is only one venue for content. Consider also email newsletters, social media posts and ebooks!
- Create high-quality content: The content you create should be informative, engaging, and well-written. It should also be relevant and useful to your client’s target audience. Test topics and monitor their popularity with Google Analytics.
- Edit and proofread: Make sure to proofread your content for spelling and grammar errors. It’s also a good idea to have someone else review your work to catch any mistakes you may have missed.
- Promote your content: Once your content is published, it’s important to promote it to reach as many people as possible. This may involve sharing it on social media, emailing it to your client’s subscribers, or leveraging other marketing channels.
Measuring Madness: Get the Most Out of Your Digital Marketing Metrics
How Do You Track Results?
So what do you need to know about digital marketing metrics to successfully track the results of your spend?
There are many things to consider but only a few that are most crucial We explain in this post.
Types of Metrics
Each type of marketing, traditional print, TV, digital marketing have specific measurement tactics. This article covers how to measure your digital marketing campaigns: your web site, email marketing and social media campaigns. Here is a sample list of the types of metrics to measure for each digital marketing campaign type. If you manage your campaigns, you will find these numbers in the mentioned platforms. If your agency runs campaigns for you these are the types of numbers to inquire of them about. They determine the success of your campaigns and you should receive reports containing them on a regular schedule.
Web Site Stats to Know:
Traffic, Bounce Rate, Sessions, New Users, User Volume, Phone Calls, Contact Us form completes and product sales are a focus, but not all you want to track on a web site. You will also want to set up content tracking in Google Analytics so you know what content is performing. If you run an ecommerce site of course there is a whole set of numbers to track relevant to your product sales like cart visitors, cart abandonment rate, product sales and repeat sales. That’s another blog post. You will find these listed stats in your Google Analytics account under Acquisition. Next up, social media!
Social Media Ads Stats to Know:
Impressions,(the number of times your ads are shown to the consumer), reach (the number of times consumers see the ad), clicks, landing page visits, contact us for completions, phone calls or product sales. Conversion Rate, Engagement Rate are a place to start. You will find these stats in Facebook Ads Manager. Be sure to select the date range you are interested in first. Conversion from impression to click is a key metric to follow. This tells you if your ad is being responded to. It is important to configure what events or actions on your site you want to measure relevant to social media traffic visitors on your site. How many people found our site from the Facebook ad? How many of them became customers? This is tracking set up in the Facebook Events manager tab. See Facebook Blueprint training for help with the Events Manager.
Social Media Stats to Know:
Impressions, comments, shares, likes, followers, phone calls, contact us form completes are key, but they are not the only things to measure. Did you know followers are a much bigger influence on success then likes now? Ask your likers to follow you! These statistics s are found in Facebook and Instagram insights. Go to your Facebook business page and click insights. For Instagram, visit your Profile and Click Insights. The insights for Instagram, are only available on the mobile version of he application.
The social media and web site metrics change often, however, they can be of great help in tracking your results. There are tools that will roll up your results for you and they are worth investigating.
In closing, Happy Metrics to You! If you need help solving the puzzle of digital analytics, this is what we do. We can help you track the results of your campaigns and provide reporting and analysis help. Reach out today!
Accounting Firm Makes Bank with Beyond Brand Collective’s Approach to Online Lead Generation
Leads are Better with Online Lead Generation
Accounting firms are ripe with opportunity for digital online lead generation. Whether you are wanting to grow a certain part of your business or open a new branch, digital marketing can deliver. Read on as Bryan tells his story of 2021 growth after a web site rebuild, social media management and advertising grew his site traffic and created new customers.
I had a chance to sit with Bryan Lichau to ask him his impressions on his first year working with Beyond Brand Collective for his digital marketing.
“I am very impressed! 2021 brought us 30% growth over 2020. This was a substantial amount of growth in a very short time.”
When asked about who he is reaching, Bryan noted that he didn’t just get more leads, the leads were better. The clients have turned into the type of clients he wants to add to his roster.Osprey’s Ideal Clients
“We didn’t just get more clients; we added more small business clients. This is my strongest subject and the category I have hoped to grow. Many of my new clients are people who have just started a new business and are looking to get their tax practices safely established from the get-go. I am most excited about my growth because this empowers me to modify my practice into a consultancy model. This has been a goal of mine for years, and now with some new business clients, I can afford to take the risk into a new category.”
Usually, anytime there is growth, a few patterns emerge; for Bryan, he has found a nice niche with mobile dog groomers. “I never saw that coming…but they are great people with a passion for helping customers, and with the added feature of their mobile clinic, they have created a nice business for themselves.”
Accounting Firm Makes Bank with Beyond Brand Collective’s Online Advertising Approach Share on XOver the past year, Bryan cites that 7/10 of his new clients have come from either Google Search or his website and this is a directly result of the redesign of his site by Beyond Brand Collective’s team and the quality of traffic the strong social media presence that BBC has created for his firm. The addition of an eBook download also contributed to Osprey’s success. When web site visitors agreed to download an Ebook, they supplied their name and email address to do so. The email recipients were sent the monthly Osprey blog post and when tax season came. Many of them became new Osprey Accounting Services customers. The conversion rate on this campaign alone was 17%!
Blogging is Key
One of the features Bryan gets consistently good feedback is in his twice-monthly blog. “We try to find timely subjects to give people the information they need. Doing a blog two times a month keeps me in the front of my client’s minds. Plus, tax information is very calendar-based, so there is no end to the good topics to cover.”
Grateful for Wonderful Clients
We are thankful to hear all these great customer testimonies! We are involved with individual, corporate taxes. We also help businesses accelerate their growth through analysis and optimization of broken processes. If you would like us to help empower your next phase of growth, be sure to give us a call or send us an email. We’d love to show you how to launch or grow you presence online in order to grow you revenue this year.