AI and Human Interaction Across Industries

by | Mar 24, 2023 | , ,

AI and a HumanThe Power of AI Across Industries

Artificial intelligence (AI) is transforming many industries and aspects of our daily lives. The impact spans healthcare to finance, marketing, education, and entertainment. AI has made remarkable progress in recent years. Can you believe AI has defeated human champions at complex games like Chess and driving a car? It has even contributed to diagnosing diseases, and creating art. However, despite these advances, we think human interaction remains necessary for many critical tasks that AI cannot fully replace. Some examples of needed human interaction are listed in this article, staring with, Healthcare. 

Healthcare

Human interaction is crucial in several domains where AI is currently being applied. For example, in healthcare, AI-powered systems can analyze medical images and help diagnose diseases with remarkable accuracy. However, a human doctor’s experience, intuition, and ability to communicate with patients and understand their unique circumstances and concerns are essential for providing effective treatment and care. If you have ever been in the middle of a triage gone bad, you know what this means. Humans work with humans to serve humans in healthcare. Careful collaboration across colleagues, systems and hospitals remains crucial to success. AI  brings efficiencies but we don’t think it will replace the value of human relationship and collaboration in health care environments. 

Finance

In finance, AI can help automate tasks such as fraud detection, investment portfolio management, and risk analysis. But when it comes to making investment decisions or advising clients, human experts still play a crucial role in providing personalized and holistic advice that takes into account the client’s goals, preferences, and risk tolerance. Financial advisors are fact, nuance and trend experts. AI won’t function at that level of intuitive wisdom, not now, maybe not ever.  

Education

In education, AI-powered systems can provide personalized learning experiences and adaptive assessments, but human teachers are essential for guiding students, inspiring their curiosity, and fostering critical thinking skills. Human interaction is also crucial for teaching social and emotional skills, such as empathy, communication, and collaboration. All of which are critical for success in the workplace and in life. 

Making Good Decisions, No Matter the Industry

Another critical domain where human interaction is necessary is in ethical decision-making. AI systems are only as good as the data they are trained on, and biased or incomplete data can lead to biased or inaccurate predictions or decisions. Human oversight is essential to ensure that AI is used ethically and responsibly, taking into account the potential impact on individuals and society as a whole.

Finally, human interaction is necessary to ensure that AI is designed and developed in a way that aligns with human values and goals. AI systems should be transparent, explainable, and accountable.  And they should not be used to perpetuate discrimination or harm. Human experts and stakeholders from diverse backgrounds and perspectives must be involved in the design, development, and deployment of AI systems to ensure that they serve the public interest. And avoid marginalizing or discriminating against differences. 

Marketing

So how does AI play out in the marketing and advertising industry? There are many tools rapidly being designed and adjusted to meet the needs of marketers. Developing and managing the distribution of graphics, copy, infographics and data tables is a detailed and expensive endeavor. The onset of Social Media makes large volume demands on content managers. Tools like Jasper and ChatGPT show us that marketing and advertising messaging can be generated by AI. And the result is delivered rapidly and rich with ideas. AI tools and the content product they produce, need adjusting to the brand of the client and the addition of nuances that make copy interesting to read.  Copy that no one engages with is not strong copy. AI can analyze the success of marketing efforts, but the nuances of new creative tests will still need a human touch. AI can suggest based on data but humans will oversee the test and make decisions as well regarding the success of the ad. In the world of digital media, it still takes a phone call or personal text to build a relationship. These parts of the customer selling cycle will not be replaced by AI. 

 

Summary and a Question

AI is making remarkable progress and has the potential to transform many aspects of our lives. Yet, human interaction remains necessary for many critical tasks. Human experts are bringing unique skills, perspectives, and values that AI cannot fully replicate. Humans, you and I, are essential for providing personalized and ethical solutions that serve the public interest. As AI continues to advance, it is essential to ensure that it is designed and developed in a way that maximizes its benefits while minimizing its risks, and that human interaction remains at the center of this process. In marketing, a world requiring solid ethics and dollar management requires the human eye, moral character and intuition to run smoothly. Will AI replace those elements? 

Finally, are you curious about the power of AI? We are too. Reach out today to have a discussion or engage us for consulting to implement AI tools throughout your organization. We want to walk you through these changes one step at a time. In the spirit of full disclosure, we used AI to help us write this article. It required a lot of editing and tweaking to provide flow and simpler language. We are open to feedback on this article. Please let us know your thoughts. 

Consulting Services

by | Feb 15, 2023 |

The changes in the digital marketing industry this last year have had a significant impact on businesses. From Facebook/Instagram to Apple to Google, the way in which data is collected, tracked, and used for targeted ads has changed significantly. This shift has created a need for organizations to audit their strategies, redefine their technology and staffing requirements, and diversify their marketing portfolio.

At Beyond Brand Collective, we are here to help you navigate these changes and ensure that your business is positioned for success in 2023. We offer comprehensive services, such as a strengths, weaknesses, opportunities, and threats evaluation of you and your competitors, as well as the implementation of new tagging and tracking rules for Google Analytics. We can also assist with redesigning websites to comply with new standards and improving ad quality and targeting strategies.

Our team of experts is here to help you make sense of the changes in the digital marketing industry and to ensure that you are taking advantage of all the opportunities available to you. Contact us today to discuss how we can help you stay ahead of the game.

 

Area of Industry Impacted Was Now Impact BBC response
Strategy Audit Not offered Strengths, weaknesses, Opportunities and Threats evaluation of you and your competitors. This will create a smart strategy and grow your business in 2023. Services offered
Facebook/Instagram Unlimited data tracking 8 events only, requires configuration and management Technology/Staffing requirements have changed Adding Services – FB advertising, Event Set up and tracking
Google Keyword and authentic content oriented Is not speed oriented, requires 1.8 and 2.0 second loading, reorganization and detailed optimization of sites, rebuilding most often Technology – site updates required Adding Services – Redesigning web sites to comply with new standards
Apple Was not hugely involved in what FB tracked and used for targeted ads Is inviting Apple device users to opt out of data collection on every major update of the iOS Technology/Staff/Quality of ad targeting, how we target, ad results, requires diversification of marketing portfolio Improving ad quality, targeting strategy
Google Analytics Tagging has been done the same for many years New Tag required for tracking, rules process has changed for tracking events Technology Adding Services
Google 4 Google is discontinuing their current version of analytics new version upgrade required Technology/Training Adding Service

 

Artificial Intelligence Content – The Future of SEO

by | Jan 28, 2023 | , ,

Are you thinking that AI is going to replace SEO optimizing and authoring of content for web sites, ads and more? Think again. The research shows that AI content may or may not be fully approved for use by the major search engines. Think #Google. And it’s keyword optimization skills are yet to be determined. Here are some thoughts to consider when using AI to generate web site content.

AI is likely to have a significant impact on website copy development in the future. AI-powered tools can help generate high-quality and engaging content quickly and efficiently. This make it easier for companies to produce large amounts of content for their websites. This technology could also help with SEO by optimizing the content for search engines.

However, it’s important to note that Google’s algorithm is designed to evaluate the quality and relevance of website content. It’s likely that the algorithm will be able to distinguish between content generated by AI and content written by humans. Therefore, it’s possible that Google may not give as much weight to AI-generated content in its search rankings.

Additionally, Google’s policies for webmaster guidelines prohibit the use of Automated Queries to retrieve search results or to submit search results to end users. And it is also prohibited to use automated means to generate content. In other words, you can’t manipulate or scrape Google services. So it’s important to follow the guidelines when creating website content and be transparent about any AI-generated content on your website.

Overall, while AI has the potential to revolutionize website copy development, it’s important for companies to use these tools responsibly and in compliance with Google and other search engine guidelines.

Is web site content all Greek to you? We can help and we love to write content for sites, email and social media. Hit us up today! 

What’s trending in digital marketing?

by | Jan 11, 2023 | , ,

2023 has all the buzz that marketing will suffer, budgets will get cut and all the bad things will happen. Well, you can look at it that way or see a land of opportunity to be one of many successful businesses that will launch or grow during a downturn. Maybe the downturn is your upturn. It’s all perspective, right?  Here are three things we see on the rise. Do any of them surprise you? 
 

📈Artificial Intelligence (AI)

One trend that has been gaining popularity is the use of artificial intelligence and machine learning in digital marketing. This includes using AI to optimize ad targeting and personalization. AI is also being used to analyze customer data and predict future behavior. AI is also handy in content development – but many experts feel it won’t completely replace writers. There is some creativity still not replaceable by AI systems. Ask us about the Burger King Commercial that AI wrote.
 

📈Video, Video, Video

Another trend is the increased use of video content in marketing campaigns. This includes both live and pre-recorded videos, which can be distributed on social media platforms, websites, and through email marketing. Short form video is the hottest and most powerful – Instagram and YouTube are competing for eyeballs against TikTok.
 

📈Social Media

Social media marketing has also become increasingly important, as more and more consumers are using social media platforms to discover and interact with brands. This has led to the development of new ad formats and targeting options on social media platforms. There is also a rise of influencer marketing. TikTok is leading in attention but has controversy around privacy. Facebook and Instagram hold their ground but trends show 2023 will see a reappearance of LinkedIn as a social media platform of choice.
 
Despite privacy change that have greatly impacted ad success, Facebook and Instagram ads still represent a great opportunity for businesses to hyper target their favorite prospects. Reach out to explore the power of these trends for your business. We love this stuff and can provide a strategy for you to take full advantage of what they have to offer. Even with a downturn upon us! 
 

📈Super Clean SEO

Yes, SEO, search engine optimization. Otherwise known as configuring your site to please Google and Bing! There is a lot to it and it’s not for the faint of heart, but a necessary set of tasks to complete. SEO is still about keeping a site current and useful to the consumer – so relevant content is paramount. But you must structure your site well with a thoughtful keyword strategy and menu arrangement.  Even an average looking site kept up to date with weekly or monthly blog posts will outperform a fancy site with stale information. And directory listings are crucial as well. So keep it current and interesting for your audiences and be found in the places you need to be online. 
 
Finally, Reach out to explore the power of these trends for your business. We love this stuff and can provide a strategy for you to take full advantage of what they have to offer. Even with a downturn upon us! 

Creating Content for Your Clients

by | Jan 4, 2023 |

Creating content for clients can be a challenging but rewarding task. Here are some tips to help you get started:
  1. Understand your client’s needs: Before you begin creating content, it’s important to understand what your client is looking for. This may involve conducting research, asking questions, and gathering information about their target audience, goals, and preferences. Identify your client’s target audiences. What are their interests and passions and how can you create content that inspires and draws them to your company and community? 
  2. Develop a content strategy: A content strategy is a plan for how you will create, publish, and promote your content. It should include the types of content you will produce, the frequency of publication, and the platforms you will use to distribute it. A blog is only one venue for content. Consider also email newsletters, social media posts and ebooks! 
  3. Create high-quality content: The content you create should be informative, engaging, and well-written. It should also be relevant and useful to your client’s target audience. Test topics and monitor their popularity with Google Analytics.
  4. Edit and proofread: Make sure to proofread your content for spelling and grammar errors. It’s also a good idea to have someone else review your work to catch any mistakes you may have missed.
  5. Promote your content: Once your content is published, it’s important to promote it to reach as many people as possible. This may involve sharing it on social media, emailing it to your client’s subscribers, or leveraging other marketing channels.
By following these steps, you can create high-quality content that meets your clients’ needs and helps them achieve their goals.
If this is more then you want to take on, it’s what we do! Hit us up in 2023! We love creating custom content for our clients.