Consulting Services

by | Feb 15, 2023 |

The changes in the digital marketing industry this last year have had a significant impact on businesses. From Facebook/Instagram to Apple to Google, the way in which data is collected, tracked, and used for targeted ads has changed significantly. This shift has created a need for organizations to audit their strategies, redefine their technology and staffing requirements, and diversify their marketing portfolio.

At Beyond Brand Collective, we are here to help you navigate these changes and ensure that your business is positioned for success in 2023. We offer comprehensive services, such as a strengths, weaknesses, opportunities, and threats evaluation of you and your competitors, as well as the implementation of new tagging and tracking rules for Google Analytics. We can also assist with redesigning websites to comply with new standards and improving ad quality and targeting strategies.

Our team of experts is here to help you make sense of the changes in the digital marketing industry and to ensure that you are taking advantage of all the opportunities available to you. Contact us today to discuss how we can help you stay ahead of the game.

 

Area of Industry Impacted Was Now Impact BBC response
Strategy Audit Not offered Strengths, weaknesses, Opportunities and Threats evaluation of you and your competitors. This will create a smart strategy and grow your business in 2023. Services offered
Facebook/Instagram Unlimited data tracking 8 events only, requires configuration and management Technology/Staffing requirements have changed Adding Services – FB advertising, Event Set up and tracking
Google Keyword and authentic content oriented Is not speed oriented, requires 1.8 and 2.0 second loading, reorganization and detailed optimization of sites, rebuilding most often Technology – site updates required Adding Services – Redesigning web sites to comply with new standards
Apple Was not hugely involved in what FB tracked and used for targeted ads Is inviting Apple device users to opt out of data collection on every major update of the iOS Technology/Staff/Quality of ad targeting, how we target, ad results, requires diversification of marketing portfolio Improving ad quality, targeting strategy
Google Analytics Tagging has been done the same for many years New Tag required for tracking, rules process has changed for tracking events Technology Adding Services
Google 4 Google is discontinuing their current version of analytics new version upgrade required Technology/Training Adding Service

 

Artificial Intelligence Content – The Future of SEO

by | Jan 28, 2023 | , ,

Are you thinking that AI is going to replace SEO optimizing and authoring of content for web sites, ads and more? Think again. The research shows that AI content may or may not be fully approved for use by the major search engines. Think #Google. And it’s keyword optimization skills are yet to be determined. Here are some thoughts to consider when using AI to generate web site content.

AI is likely to have a significant impact on website copy development in the future. AI-powered tools can help generate high-quality and engaging content quickly and efficiently. This make it easier for companies to produce large amounts of content for their websites. This technology could also help with SEO by optimizing the content for search engines.

However, it’s important to note that Google’s algorithm is designed to evaluate the quality and relevance of website content. It’s likely that the algorithm will be able to distinguish between content generated by AI and content written by humans. Therefore, it’s possible that Google may not give as much weight to AI-generated content in its search rankings.

Additionally, Google’s policies for webmaster guidelines prohibit the use of Automated Queries to retrieve search results or to submit search results to end users. And it is also prohibited to use automated means to generate content. In other words, you can’t manipulate or scrape Google services. So it’s important to follow the guidelines when creating website content and be transparent about any AI-generated content on your website.

Overall, while AI has the potential to revolutionize website copy development, it’s important for companies to use these tools responsibly and in compliance with Google and other search engine guidelines.

Is web site content all Greek to you? We can help and we love to write content for sites, email and social media. Hit us up today! 

What’s trending in digital marketing?

by | Jan 11, 2023 | , ,

2023 has all the buzz that marketing will suffer, budgets will get cut and all the bad things will happen. Well, you can look at it that way or see a land of opportunity to be one of many successful businesses that will launch or grow during a downturn. Maybe the downturn is your upturn. It’s all perspective, right?  Here are three things we see on the rise. Do any of them surprise you? 
 

📈Artificial Intelligence (AI)

One trend that has been gaining popularity is the use of artificial intelligence and machine learning in digital marketing. This includes using AI to optimize ad targeting and personalization. AI is also being used to analyze customer data and predict future behavior. AI is also handy in content development – but many experts feel it won’t completely replace writers. There is some creativity still not replaceable by AI systems. Ask us about the Burger King Commercial that AI wrote.
 

📈Video, Video, Video

Another trend is the increased use of video content in marketing campaigns. This includes both live and pre-recorded videos, which can be distributed on social media platforms, websites, and through email marketing. Short form video is the hottest and most powerful – Instagram and YouTube are competing for eyeballs against TikTok.
 

📈Social Media

Social media marketing has also become increasingly important, as more and more consumers are using social media platforms to discover and interact with brands. This has led to the development of new ad formats and targeting options on social media platforms. There is also a rise of influencer marketing. TikTok is leading in attention but has controversy around privacy. Facebook and Instagram hold their ground but trends show 2023 will see a reappearance of LinkedIn as a social media platform of choice.
 
Despite privacy change that have greatly impacted ad success, Facebook and Instagram ads still represent a great opportunity for businesses to hyper target their favorite prospects. Reach out to explore the power of these trends for your business. We love this stuff and can provide a strategy for you to take full advantage of what they have to offer. Even with a downturn upon us! 
 

📈Super Clean SEO

Yes, SEO, search engine optimization. Otherwise known as configuring your site to please Google and Bing! There is a lot to it and it’s not for the faint of heart, but a necessary set of tasks to complete. SEO is still about keeping a site current and useful to the consumer – so relevant content is paramount. But you must structure your site well with a thoughtful keyword strategy and menu arrangement.  Even an average looking site kept up to date with weekly or monthly blog posts will outperform a fancy site with stale information. And directory listings are crucial as well. So keep it current and interesting for your audiences and be found in the places you need to be online. 
 
Finally, Reach out to explore the power of these trends for your business. We love this stuff and can provide a strategy for you to take full advantage of what they have to offer. Even with a downturn upon us! 

Creating Content for Your Clients

by | Jan 4, 2023 |

Creating content for clients can be a challenging but rewarding task. Here are some tips to help you get started:
  1. Understand your client’s needs: Before you begin creating content, it’s important to understand what your client is looking for. This may involve conducting research, asking questions, and gathering information about their target audience, goals, and preferences. Identify your client’s target audiences. What are their interests and passions and how can you create content that inspires and draws them to your company and community? 
  2. Develop a content strategy: A content strategy is a plan for how you will create, publish, and promote your content. It should include the types of content you will produce, the frequency of publication, and the platforms you will use to distribute it. A blog is only one venue for content. Consider also email newsletters, social media posts and ebooks! 
  3. Create high-quality content: The content you create should be informative, engaging, and well-written. It should also be relevant and useful to your client’s target audience. Test topics and monitor their popularity with Google Analytics.
  4. Edit and proofread: Make sure to proofread your content for spelling and grammar errors. It’s also a good idea to have someone else review your work to catch any mistakes you may have missed.
  5. Promote your content: Once your content is published, it’s important to promote it to reach as many people as possible. This may involve sharing it on social media, emailing it to your client’s subscribers, or leveraging other marketing channels.
By following these steps, you can create high-quality content that meets your clients’ needs and helps them achieve their goals.
If this is more then you want to take on, it’s what we do! Hit us up in 2023! We love creating custom content for our clients. 

Measuring Madness: Get the Most Out of Your Digital Marketing Metrics

by | Jan 3, 2023 | , ,

digital analytics

Measuring the success of a marketing campaign is important to your maximum return on investment. If you don't know what's working, how do you know what to do more of?  Share on X

How Do You Track Results?
So what do you need to know about digital marketing metrics to successfully track the results of your spend?

There are many things to consider but only a few that are most crucial We explain in this post. 

Types of Metrics
Each type of marketing, traditional print, TV, digital marketing have specific measurement tactics. This article covers how to measure your digital marketing campaigns: your web site, email marketing and social media campaigns. Here is a sample list of the types of metrics to measure for each digital marketing campaign type. If you manage your campaigns, you will find these numbers in the mentioned platforms. If your agency runs campaigns for you these are the types of numbers to inquire of them about. They determine the success of your campaigns and you should receive reports containing them on a regular schedule. 

Web Site Stats to Know:
 Traffic, Bounce Rate, Sessions, New Users, User Volume, Phone Calls, Contact Us form completes and product sales are a focus, but not all you want to track on a web site. You will also want to set up content tracking in Google Analytics so you know what content is performing. If you run an ecommerce site of course there is a whole set of numbers to track relevant to your product sales like cart visitors, cart abandonment rate, product sales and repeat sales. That’s another blog post. You will find these listed stats in your Google Analytics account under Acquisition.  Next up, social media!

Social Media Ads Stats to Know:
Impressions,(the number of times your ads are shown to the consumer), reach (the number of times consumers see the ad), clicks, landing page visits, contact us for completions, phone calls or product sales. Conversion Rate, Engagement Rate are a place to start. You will find these stats in Facebook Ads Manager. Be sure to select the date range you are interested in first. Conversion from impression to click is a key metric to follow. This tells you if your ad is being responded to. It is important to configure what events or actions on your site you want to measure relevant to social media traffic visitors on your site. How many people found our site from the Facebook ad? How many of them became customers? This is tracking set up in the Facebook Events manager tab. See Facebook Blueprint training for help with the Events Manager. 

Social Media Stats to Know:
Impressions, comments, shares, likes, followers, phone calls, contact us form completes are key, but they are not the only things to measure. Did you know followers are a much bigger influence on success then likes now? Ask your likers to follow you! These statistics s are found in Facebook and Instagram insights. Go to your Facebook business page and click insights. For Instagram, visit your Profile and Click Insights. The insights for Instagram, are only available on the mobile version of he application. 

The social media and web site metrics change often, however, they can be of great help in tracking your results. There are tools that will roll up your results for you and they are worth investigating.

In closing, Happy Metrics to You! If you need help solving the puzzle of digital analytics, this is what we do. We can help you track the results of your campaigns and provide reporting and analysis help. Reach out today!