by Jennifer Norene | Oct 19, 2016 | Campaign Metrics, Content Marketing, Direct Response, Email Marketing, Online Lead Generation, Web Site Optimization
Form Optimization Matters I am remembering that happy morning when my web developer showed me the 27% increase in traffic to lead form completes from one small change we made to our form.Yes, our silly form. Amazing. We all (digital marketers, I should say) spend so...
by Jennifer Norene | Oct 11, 2016 | Direct Response, Email Marketing
Upon program launch, every email marketer faces the decision as to how they will acquire or build an email list of recipients. A solid email marketing strategy includes a thoughtful creative strategy based on your target market, and an equally thought out list...
by Jennifer Norene | Oct 10, 2016 | Email Marketing, Internet Marketing For Beginners, Online Lead Generation
I was thinking today about how simple good email post card design is.There is a simple brilliance to great email marketing post card design, actually. That old adage, “don’t over do it”, it applies here. Keep It Simple Sweetheart. Here’s why:...
by Jennifer Norene | Oct 10, 2016 | Campaign Metrics, Email Marketing, Internet Marketing For Beginners
Email marketing gets a bad rap at times from social media gurus as an outdated medium whose retirement has come. Not so fast, I say, especially given a recently updated MailChimp authored article that lists some pretty compelling statistics. People still open email...
